Attribution Wars: In Defense Of The Last Click (Part I)

Attribution Wars: In Defense Of The Last Click (Part I): "I went to a party last week. It was put on by a big online player, mainly to thank agencies who buy large gobs of display ads for their clients. And strangely, one of the hosts began apologizing to me (over the gurgling sounds of me thanking him for the free drink—how they let me [...]



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